the real question is...
A1 Collage Poster of miscellaneous visuals and copy writing that were extracted from the counterfeit toys found in Singapore's Informal Markets.
Deliverable #1
A1 Collage Poster of miscellaneous visuals and copy writing that were extracted from the counterfeit toys found in Singapore's Informal Markets.
Deliverable #2 | Catalogue of Counterfeits
This publication serves as a visual compendium encasing an archive of the counterfeit toys collected and categorized, followed by the deconstruction and analysis to ignite an informed visual discourse on the significance of counterfeiting as a practice.
A Collection of 128 Counterfeit Toys Categorized
— The deconstruction of this phenomenon is examined through four main aspects; logo design, type treatment, copywriting and visual illustrations to reveal significant insights behind the unconventional strategies employed to yield distinctive 'original' outcomes.
Logo Design
Type Design
Copy Writing
— To uncover and challenge the significance of counterfeit practices, this research presents a thorough analysis of the unusual modifications, visual cues, and expressions evident in the branding designs of counterfeit toys present in Singapore's Informal Markets.
Counterfeit logo designs resemble and mimic existing logos, by adopting a similar visual language, they are able to borrow the aura of the original brand but add subtle twists and adaptations to it until it becomes an 'original'.
Comprehending the intricate dynamics of counterfeiting proves to be as complex as the phenomenon itself. Even though modifications are frequently made to capitalise on well-known brands, this does not excuse the production of knockoff goods. But occasionally, that emerges unexpectedly, leading to the development of a unique appeal for the brand and occasionally even elevating the allure of the authentic product they replicate.
The analysis presented here establishes a foundation for future advancements and introduces a new perspective on the complex role of counterfeit practices within our cultural landscape, with a particular emphasis on the 'transformative aura' embodied by the strategies utilized in counterfeit design.
